Scale Your Email List Profitably
We grow your list, increase customer value, and scale revenue by ditching discounts and growing your list full of your Star Customer®.
Emails Not Selling? Maybe Discounts Aren’t the Answer.
You have a great product or service and loyal customers, so why aren’t your emails boosting sales?
If you’ve tried various strategies like timed discounts or flash sales without success, it might be time to rethink your approach.
Over-reliance on discounts can diminish your brand’s value and trap you in a cycle of bargain-driven purchases, eroding both profit margins and customer loyalty.
Transform Your Strategy. Build Value, Not Bargains.
How we’ve helped our clients
From under $1k / month to $600k+ / month in 10 months with Email & SMS
From under $1M / quarter to $3M+ per quarter with Email
$427k with 2 Email sends (no discount codes)
Added $221k with just ONE Email flow
Drive Growth with the Waypoint Email & SMS Strategy®
The Waypoint Email & SMS Strategy® scales DTC eCommerce brands profitably by leveraging personalized, automated communication to nurture customer relationships, increase retention, and maximize lifetime value.
This strategy focuses on:
- Targeted Messaging: Segmenting audiences based on behaviors, preferences, and purchase history to deliver relevant and compelling content,
- Automation Efficiency: Setting up triggered flows (welcome series, abandoned cart, post-purchase, etc) to engage customers at critical touchpoints with minimal ongoing effort.
- Revenue Optimization: Balancing promotional and value-driven content to drive repeat purchases while maintaining customer trust and loyalty.
- Data-Driven Iteration: Continuously analyzing campaign performance to refine tactics and ensure sustainable growth.
By combining these elements, the strategy drives consistent revenue growth, reduces customer acquisition dependency, and scales brands efficiently with high ROI.
HI, I’M CHRIS
Partner & Email Specialist at 3BM
I’m a blue-collar worker turned email marketing nerd.
Since 2014, I’ve helped hundreds of brands and businesses use digital ink to sell millions worth of services and products online.
Now, I focus specifically on helping brands and businesses make more sales with email with our Waypoint Email & SMS Strategy®.
I currently live in Windsor, CO, and I have a dog named Sylvie.
The ABDs of Selling More With Email
AUTOMATIONS
Guide your customers from “website window shoppers” into “completed purchases” without annoying or pissing them off.
BROADCASTS
Segment, send, and sell with broadcast emails, transforming your email list into a community of raving fans.
DELIVERABILITY
Inbox more emails, more often. Get more offers in front of your list so they have more opportunity to buy from you.
What’s Included In Our
Full-Stack Email Marketing?
- $Email Strategy: 90-day cycles, so we know what we’re sending, when, and to who.
- $Automations: Convert more “window shoppers” into “completed purchases while you sleep.
- $Broadcasts: Segment and send direct response emails to reach the right people at the right time.
- $List Growth: Grow your list full of high-value life-long customers that spend more and buy more often.
- $List Health: Inbox more emails with high sender reputation and positive deliverability signals.
- $KPIs: Measure what matters and drive more revenue and retention with email.
- $Reports: Keep your finger on the customer’s pulse without getting caught in the weeds.
- $Meetings: Ditch standing meetings. Stay connected with email and slack.
Our Ideal Email Clients…
- Sell Great Products or Services
- Are On A Mission
- Want To Scale Now
- Have An Email List of 50k+
- Believe Copy > Design
- Want To Partner With An Email Pro
- Are Not Helicopter Clients