People dislike being left out.
It’s part of being human.
This is why MISSION is important to your brand.
Because when you are on a mission, it attracts (and deters) people like a magnet.
You draw a line in the sand.
You take a stand for what you believe in
You point at an enemy and say, “we’re fighting that.”
Whether you’re selling ice pops, flat shoes, or MRI magnets, your mission is like a bat signal to your perfect customers.
Patagonia
TOMS Shoes
Warby Parker
Allbirds
Bombas
Everlane
Rothy’s
Brands with a mission create momentum.
Your mission is the message.
Mission makes the world go ‘round.
Chris
P.S. Your brand mission feeling a little meh? Book a call and let’s talk. I’ll take you through my 3-step mission to message process to help your brand stand out.