There is a moment every founder hits.
Sales are coming in. The product is moving. The reviews are good. And yet something feels incomplete. Like you are building something real but cannot quite reach the people buying it.
Drawlon hit that moment with PowerNet.
Amazon had been good to the brand. It validated the product. It built early revenue. It put PowerNet gear in the hands of thousands of athletes, coaches, and families across the country.
But Drawlon wanted more. He wanted to know who his customers were. He wanted to talk to them directly. He wanted to put more PowerNet products in their hands over time. And he wanted to build a brand that compounded instead of just transacted.
In 10 months, he built that. PowerNet went from $50,000 per month to $250,000 per month. Shopify went from a store that barely converted to an engine that produced $877,000 in just the first four months of 2026.
This is the story of how that happened. And what it means for your brand.
The Brand Behind the Gear
Drawlon did not build PowerNet to be a one-time purchase brand.
He built it because athletes, coaches, and families needed quality training gear at a price that did not require a sponsorship deal to afford.
PowerNet by TrainingNets makes portable nets, rebounders, barriers, and training accessories for baseball, softball, soccer, volleyball, and football. The gear is used by pro athletes. It shows up in pro training camps. It is endorsed by people who train at the highest level.
And it is priced so the dad coaching little league on Saturday can buy it too.
That is the mission. Gear that performs at the top and is accessible at every level.
The product line is wide. A coach who buys a batting net might need a rebounder next season. A soccer parent who buys a training barrier might want cones and a bag. A competitive player who starts with one piece of PowerNet gear tends to want more of it.
The demand was there. The products were there. What was missing was the system to connect them.
What Amazon Did Well
Amazon built the foundation.
It gave PowerNet reach. It gave them reviews. It gave them a place to prove that the product worked and that people wanted it. That matters. You cannot skip that step.
But Amazon is designed for transactions. Not relationships.
When a customer buys through Amazon, the sale completes and the connection ends. Drawlon could see the order. He could not see the customer. He did not know if they coached a team or trained solo. He did not know what sport they focused on. He did not know if they loved the product and would buy again or if they had a question nobody answered.
He had customers who trusted his brand. He just had no way to reach them.
That meant no way to tell them about a new product they would probably love. No way to follow up after delivery and make sure they got what they needed. No way to bring them back when the next season started.
Every customer who bought through Amazon was a relationship that stopped before it started.
Drawlon wanted to change that. Not by walking away from what was working. By building something alongside it that he actually owned.
The Real Opportunity
Here is what Drawlon saw clearly.
PowerNet was not a one-product brand. It was a training system. The customer who buys a net is also the customer who needs a rebounder, a bag, a tee, accessories that complete their setup.
But you can only sell someone the next product if you know who they are and what they already have.
That requires a direct relationship. An email address. A conversation. A way to follow up that does not depend on them finding you again on a marketplace.
The DTC channel was not about replacing Amazon. It was about owning the customer relationship so PowerNet could serve them better, sell them more of what they needed, and build a brand that grew with every person who bought.
That was the vision. The question was how to build the engine fast enough to make it real.
What 3BM Did First
The first conversation with 3BM did not start with ad budgets.
It started with focus.
PowerNet sells gear across many sports. Baseball. Softball. Soccer. Volleyball. Football. The catalog is wide. And the instinct for most brands is to market everything at once. Put it all out there and see what moves.
3BM did the opposite.
They looked at the data and identified three categories with the most potential right now: baseball and softball, soccer, and volleyball. These were the areas where demand was strongest, the audience was clearest, and the creative angle was most obvious.
Everything else waited.
Budget went to those three categories. Creative went to those three categories. Attention went to those three categories. Nothing else got touched until those were working.
That decision alone changed how the brand showed up. Instead of spreading thin across every sport, PowerNet had a sharp, focused presence in the places most likely to produce results.
And then they built the machine.
Building the Machine
3BM built three things at the same time. Each one had a specific job. Together they created a system that compounded.
Meta Ads
On Meta, the goal was a full funnel built to bring in new customers who had never heard of PowerNet.
Top of funnel creative was built to stop the scroll. These were parents, coaches, and athletes going about their day. The creative had to earn their attention in the first two seconds and make them curious enough to click.
Middle of funnel creative was for people who had already seen PowerNet but had not bought yet. This creative answered the questions in their head. It showed proof. It built enough trust to earn the next step.
Bottom of funnel was for the people who were close. They had been to the site. Maybe they had something in their cart. This creative pushed them across the line.
Every stage had its own message. Its own job.
Google Ads
Google focused on the buyers who were already looking.
These were coaches searching for training nets. Parents searching for rebounders. Athletes searching for PowerNet by name. They were in buying mode. They just needed to find the right place to buy.
3BM made sure PowerNet showed up at the right moment and gave those buyers a reason to purchase direct.
Email and SMS
This is where the customer relationship actually got built.
3BM created 12 email and SMS flows from scratch. Flows built specifically for how PowerNet customers think and behave.
Pre-purchase flows for people who signed up but had not bought yet. Post-purchase flows that welcomed new customers and started the relationship right. Flows that followed up after delivery to make sure the customer got what they needed. Flows that made relevant offers based on what they already owned.
A baseball coach got different messages than a soccer parent. A first time buyer heard something different than a repeat customer. The right message went to the right person at the right time.
And they sent consistently. Two to three times per week. Not blasting. Targeting.
How the Three Channels Worked Together
This is the part that made everything compound.
Meta brought in cold audiences who had never heard of PowerNet. They saw the creative, clicked, and landed on Shopify. Some bought right away. Most needed more time.
Google caught the ones who went back to search. They typed in PowerNet or searched for the type of gear they needed. Google made sure PowerNet showed up and brought them back.
Email and SMS followed up with everyone who gave their information but had not bought yet. It built the relationship before the first purchase.
And once someone bought, the real work began.
Email and SMS went to work on the back end. A customer who bought a batting net got a follow up that made sure they were happy with it. Then a few weeks later, a message about a tee that pairs perfectly with the net they already own. Then a message about a bag for the upcoming season.
The goal was never just the first sale. It was the second. And the third. And the customer who eventually owned a full PowerNet training setup because the brand stayed in their life and kept showing them the next thing they needed.
New customer comes in through paid. Email and SMS deepens the relationship. They buy more. They buy again. Their lifetime value grows.
That is the compounding effect.
What the Numbers Actually Show
The growth built month over month as each piece of the system matured.
- Monthly revenue grew from $50,000 to $250,000 in 10 months
- That is a 5x increase in monthly run rate
- Shopify produced $862,000 in total revenue across all of 2025
- In just January through April of 2026, Shopify hit $877,000
- Year over year Shopify growth came in at 557 percent
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PowerNet made more on Shopify in the first four months of 2026 than they made in all of 2025.
And behind every one of those numbers is a customer who now has a direct relationship with the brand. Someone PowerNet can reach. Someone they can serve. Someone they can sell the next product to when the time is right.
That is what the revenue growth actually represents.
Where PowerNet Is Headed
The DTC engine is working. Now the job is to widen it and deepen it.
On acquisition, TikTok is next. Short form video that reaches athletes and parents where they already spend their time. Influencer partnerships with coaches and players who already use the gear and can show it in action. Podcast sponsorships that put the brand in front of the right audience during training prep or the morning commute.
On the paid side, Meta and Google budgets are growing as the account structures mature and the data gets sharper.
On retention, the work is going deeper into the post-purchase window. Targeted offers that put the right product in front of the right customer between their first order and their next one. Tees. Bags. Accessories. Products that complete the training setup they are already building.
The goal is a customer who buys once, hears from PowerNet again, and buys the next thing because it makes sense for where they are in their training.
That is a brand. Not just a store.
The Customer You Cannot Reach Is the Customer You Cannot Serve.
PowerNet had great products and real demand from the start.
What they did not have was a way to reach the people buying those products and show them what else was available.
The DTC system fixed that. Not by replacing what was already working. By building a direct line between the brand and the customer. A way to follow up. A way to stay relevant. A way to put more PowerNet products in the hands of people who already trusted the brand.
That is what changed. And that is what made the numbers move.
Is Your Brand in the Same Spot?
You have a product people love. You have revenue coming in. But you are not sure who your customers are or how to reach them directly.
You know there are people out there who would buy more from you if you could just stay in front of them.
That is the problem 3BM solves.
A real acquisition system to bring in new customers. A real retention engine to build the relationship and keep them coming back. A direct line between your brand and the people who already believe in what you make.
When you are ready to own that relationship, book a strategy call.
PowerNet by TrainingNets makes durable, affordable sports training equipment for athletes, coaches, and families across baseball, softball, soccer, volleyball, football, and more. In 10 months working with 3BM, they scaled from $50,000 to $250,000 per month in revenue through a full-funnel DTC acquisition and retention system.