by Chris Pearson | Jun 8, 2026 | Uncategorized
There is a moment every founder hits. Sales are coming in. The product is moving. The reviews are good. And yet something feels incomplete. Like you are building something real but cannot quite reach the people buying it. Drawlon hit that moment with PowerNet. Amazon...
by Chris Pearson | May 19, 2026 | Uncategorized
Most founders running Meta ads are doing exactly what the platform tells them to do. The problem is, it’s not working. And the longer they keep doing it, the more money they lose. Dirty Birdie was stuck in that same spot. Six months of burning budget. Low ROAS....
by Chris Pearson | Jul 1, 2024 | Email Marketing
Struggling to get your emails into your customers’ inboxes? Many DTC e-commerce brands face this challenge, and it can severely impact your sales and customer engagement. In this article, you’ll learn actionable steps to improve your Klaviyo...
by Chris Pearson | Jun 10, 2024 | The Daily CMO
What do customers want from your brand? Transformation. They want to go from point A to point B (and then on to Z) without all the mess in the middle. How do your products transform your customer’s lives? Share those stories in your marketing. ...
by Chris Pearson | Jun 10, 2024 | The Daily CMO
Welcome to The Daily CMO Let’s get down to why you’re really here. You’re interested in driving revenue and retention for your brand, but getting marketing “right” can be the WORST. So, where do you start to make it as easy as...
