Welcome to The Daily CMO
Let’s get down to why you’re really here.
You’re interested in driving revenue and retention for your brand, but getting marketing “right” can be the WORST.
So, where do you start to make it as easy as possible?
With this:
Start with why you started your brand in the first place:
– What about your mission drives you?
– What gets you excited for Monday mornings?
– What gives you energy and lights you up?
Maybe it’s…
+ Coming up with a new angle on a tired marketing idea…
+ Selling amazing products to customers in need…
+ Growing people into their potential so they can change the world…
Whatever your driver, write… it… down…
Then, do two things:
1. Look back on prior marketing campaigns and see where YOU connect with those efforts.
2. Look at ongoing/future campaigns and see where YOU connect with them.
There are no wrong answers.
Because we’re looking for the most powerful tool in marketing, sales, and humanity.
Story.
Story is how you connect with the heart of your marketing.
This story is the foundation.
It’s how you understand your brand through a marketing lens.
Connect through this story and marketing will make way more sense.
Chris
P.S. Looking to reconnect with your mission and marketing? Reply to this email or book a call with me here.