by Chris Pearson | Nov 7, 2023 | Email Marketing
Author: Chris Pearson, Partner & Email Marketing Specialist at 3BM Retaining customers is crucial for any ecommerce brand’s long-term success. But many owners and fractional CMOs rely too heavily on surface-level metrics like repurchase rate and churn...
by Chris Pearson | Oct 31, 2023 | Email Marketing
Author: Chris Pearson, Partner & Email Marketing Specialist at 3BM When Black Friday and Cyber Monday (BFCM) roll around, it’s like the whole shopping world goes bananas. Every store and brand is out there, hustling hard to grab buyers’...
by Chris Pearson | Oct 24, 2023 | Email Marketing
by Chris Pearson | Oct 24, 2023 | The Email Muse I’m at my friend’s birthday dinner earlier this week, and the question came up… “So, Chris, how often do you think about the Roman Empire?” If y’all haven’t seen it, there’s a trend (at the time of this...
by Chris Pearson | Oct 17, 2023 | Email Marketing
by Chris Pearson | Oct 17, 2023 | The Email Muse Over the last couple months, I’ve been working with an 8-figure health and wellness brand. They had over 350,000 subscribers on their list when we started, but… Of those 350,000 subscribers, nearly 120,000...
by Chris Pearson | Oct 10, 2023 | Email Marketing
Author: Chris Pearson, Partner & Email Marketing Specialist at 3BM Slow season can be a death sentence for some brands. The lull in sales between Spring and Fall (aka Summer) can wreak havoc on a brand’s bottom line (or any “season” for that matter). ...
