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How to Boost Your Klaviyo Email Deliverability for DTC E-Commerce Brands

by Chris Pearson | Jul 1, 2024 | Email Marketing

Struggling to get your emails into your customers’ inboxes?  Many DTC e-commerce brands face this challenge, and it can severely impact your sales and customer engagement.  In this article, you’ll learn actionable steps to improve your Klaviyo...

TEM #045 – How to Sell $215,116.15 in One Email Before BFCM without Using a Discount

by Chris Pearson | Dec 7, 2023 | Email Marketing

Author: Chris Pearson, Partner & Email Marketing Specialist at 3BM Imagine a bustling marketplace, a place where discounts and deals usually rule the roost, especially during the high-energy shopping seasons like Black Friday.  But here’s a twist… ...

TEM #044 – Post-BFCM: Why Retention Is Your Growth Strategy

by Chris Pearson | Nov 30, 2023 | Email Marketing

Author: Chris Pearson, Partner & Email Marketing Specialist at 3BM BFCM weekend may be finished, but your brand growth is only getting started.  While this last weekend is the biggest for many brands around the globe, what they do next is important. ...

TEM #043 – How to Build an Ecommerce Brand That Stands the Test of Time

by Chris Pearson | Nov 23, 2023 | Email Marketing

Author: Chris Pearson, Partner & Email Marketing Specialist at 3BM Temporary success is easy to achieve, but building a brand with true longevity requires a different approach.  Rather than pursuing unsustainable growth at any cost, the 0.01% of ecommerce...

TEM #042 – How to Segment Your List and Uncover a Tsunami of Sales Opps

by Chris Pearson | Nov 16, 2023 | Email Marketing

Author: Chris Pearson, Partner & Email Marketing Specialist at 3BM Have you ever heard of Ron Wayne, Co-Founer of Apple? No? This is probably why…  He sold his 10% stake in Apple for $800 just 12 days after the company was founded.  Source:...

TEM #041 – The Hard Truths About Customer Retention That Your Metrics Aren’t Telling You

by Chris Pearson | Nov 7, 2023 | Email Marketing

Author: Chris Pearson, Partner & Email Marketing Specialist at 3BM Retaining customers is crucial for any ecommerce brand’s long-term success.  But many owners and fractional CMOs rely too heavily on surface-level metrics like repurchase rate and churn...
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