How to Boost Your Klaviyo Email Deliverability for DTC E-Commerce Brands

Struggling to get your emails into your customers’ inboxes? 

Many DTC e-commerce brands face this challenge, and it can severely impact your sales and customer engagement. 

In this article, you’ll learn actionable steps to improve your Klaviyo email deliverability, ensuring your messages land where they belong—in your customers’ primary inbox.

This matters because if your emails are consistently diverted to spam or the promotions tab, you’re missing out on valuable touchpoints with your audience. 

Your customers won’t see your latest products, promotions, or content, which means fewer sales and lower engagement rates.

Most brands fail at this because they don’t understand the nuances of email deliverability. 

They often overlook key factors like maintaining a clean email list, using proper opt-in methods, and optimizing email content for engagement. 

As a result, their emails end up being filtered out by email service providers, leaving potential revenue on the table.

Don’t let your brand fall into this trap. 

Read on to discover how you can enhance your Klaviyo email deliverability and start seeing better results from your email marketing efforts.

Understanding Email Deliverability

Ever wondered why your meticulously crafted emails aren’t making the impact you expected? 

It might be due to poor email deliverability, a hidden yet crucial factor in email marketing success.

Why It Matters

Email deliverability is the backbone of your email marketing efforts. Without it, your emails end up in spam folders or never reach your customers at all, rendering your marketing campaigns ineffective.

Why Email Deliverability Is So Important

Email deliverability refers to the ability of an email to successfully land in the recipient’s inbox. This encompasses several factors, including the sender’s reputation, the quality of the email list, and the content of the emails. High deliverability ensures your emails are seen by your audience, leading to higher engagement and conversion rates.

Common Misconceptions About Deliverability:

• It’s a Black Box: Many believe that deliverability is mysterious and uncontrollable, but there are clear strategies to improve it.
• More Emails Equal Better Results: Sending more emails indiscriminately can harm deliverability rather than improve it.
• Once Set, It’s Done: Deliverability requires ongoing attention and maintenance, not a one-time setup.

Impact of Poor Deliverability on E-commerce Brands:

Poor deliverability can have devastating effects on e-commerce brands, including:

• Lower Engagement Rates: Emails that don’t reach the inbox can’t be opened or clicked, reducing customer engagement.
• Missed Sales Opportunities: If customers don’t see your promotions or product updates, they’re less likely to make a purchase.
• Damaged Sender Reputation: Continually hitting spam filters harms your sender reputation, making it even harder to reach inboxes in the future.

Most brands fail at email deliverability because they neglect essential practices such as maintaining a clean email list, monitoring key metrics, and understanding the factors that influence deliverability. This oversight leads to emails being marked as spam or directed to the promotions tab, where they go unnoticed by recipients.

Don’t let poor deliverability hinder your email marketing success. 

Start implementing strategies to improve your sender reputation and keep your email list clean. 

Now that you understand the importance of email deliverability, let’s dive into practical steps you can take to maintain a clean email list and ensure your messages reach your customers’ inboxes.

The Role of Sender Reputation

Have you ever sent out an email campaign only to see dismal open rates? 

The culprit might be your sender reputation, a critical yet often overlooked factor in email marketing success.

Why It Matters:

Sender reputation is a significant determinant of whether your emails reach your customers’ inboxes or get lost in the spam abyss. A strong sender reputation ensures higher deliverability rates, which translates to better engagement and increased sales.

What is Sender Reputation?

Sender reputation is a score assigned to your email-sending domain by Internet Service Providers (ISPs) based on the quality of your email practices. This score is influenced by factors such as email bounces, spam complaints, and engagement rates. A high sender reputation indicates trustworthy email behavior, while a low score suggests spamming or poor email management.

How Sender Reputation Affects Deliverability:

• Inbox Placement: A good sender reputation increases the likelihood that your emails will land in the primary inbox rather than the spam or promotions folder.
• Engagement Rates: Higher sender reputation typically results in better open and click-through rates, as emails are more likely to be seen by recipients.
• Email Marketing Success: Consistently reaching your customers’ inboxes leads to more effective marketing campaigns and higher sales.

Tips to Improve and Maintain a Good Sender Reputation:

• Regular List Cleaning: Remove inactive or invalid email addresses to reduce bounce rates and improve engagement.
• Use Double Opt-In: Ensure your subscribers genuinely want to receive your emails by using a double opt-in process.
• Monitor Engagement Metrics: Keep an eye on open rates, click-through rates, and spam complaints to gauge and improve your sender reputation.
• Send Relevant Content: Tailor your emails to be relevant and valuable to your subscribers to encourage engagement and reduce unsubscribes.
• Avoid Spam Traps: Use tools to check for and remove potential spam traps from your email list.

Many brands fail to maintain a good sender reputation because they overlook the importance of regular list maintenance and monitoring engagement metrics. 

They often focus on quantity over quality, sending frequent emails to large lists without considering the impact on deliverability and engagement.

Don’t let a poor sender reputation derail your email marketing efforts. Start implementing best practices to improve and maintain a high sender reputation. 

Understanding the role of sender reputation is just the beginning. 

Next, let’s explore the critical steps you can take to regularly clean your email list and keep your deliverability rates high.

Regularly Cleaning Your Email List

Is your email engagement dwindling despite a growing subscriber list? The issue might be a cluttered email list filled with inactive or invalid addresses, dragging down your deliverability and engagement rates.

Why It Matters:

Keeping your email list clean is essential for maintaining high deliverability and engagement rates. 

A clean list ensures that your emails reach active, interested recipients, leading to better campaign performance and higher sales.

Importance of a Clean Email List:

• Improved Deliverability: Sending emails to valid, active addresses reduces bounce rates and spam complaints, boosting your sender reputation.
• Higher Engagement: Targeting engaged subscribers increases open and click-through rates, enhancing overall campaign effectiveness.
• Cost Efficiency: Many email service providers charge based on the size of your list. Removing inactive subscribers saves money and ensures you’re investing in quality contacts.

Identifying Inactive Subscribers:

• Low Engagement: Look for subscribers who haven’t opened or clicked on any emails in a specified period, typically 3-6 months.
• Bounce Rates: Identify and remove email addresses that frequently bounce.
• Unsubscribes: Monitor and remove contacts who have unsubscribed from your emails to maintain compliance and list health.

Best Practices for List Cleaning:

• Regular Audits: Schedule routine audits of your email list to identify and remove inactive subscribers.
• Segmentation: Segment your list based on engagement levels to target re-engagement campaigns before removing subscribers.
• Re-Engagement Campaigns: Before removing inactive subscribers, send a re-engagement campaign to attempt to win them back.
• Double Opt-In: Implement a double opt-in process to ensure new subscribers are genuinely interested and reduce the likelihood of fake or mistyped email addresses.

Tools for Email List Validation:

• NeverBounce: A tool that checks email validity in real-time and provides detailed reports on email list health.
• ZeroBounce: An email validation service that identifies invalid, abuse, spam trap, and temporary email addresses to keep your list clean.

Most brands fail at maintaining a clean email list because they overlook the importance of regular list maintenance and rely on outdated or ineffective validation methods. 

Neglecting these practices leads to high bounce rates, low engagement, and poor deliverability.

Don’t let a cluttered email list hinder your email marketing success. 

Start implementing regular list cleaning practices today. 

Now that you understand the importance of a clean email list, let’s dive into the next critical aspect—implementing proper opt-in methods to ensure your list stays healthy from the start.

Implementing Proper Opt-In Methods

Are you struggling with high bounce rates and low engagement in your email campaigns? 

The root cause might be your opt-in method. 

Ensuring that your subscribers genuinely want to hear from you is crucial for maintaining a healthy email list and improving deliverability.

Why It Matters:

The method you use to gather email subscribers significantly impacts your list quality and deliverability rates. Implementing proper opt-in methods ensures that your emails reach engaged and interested recipients, leading to higher open rates and better overall campaign performance.

Single Opt-In vs. Double Opt-In:

• Single Opt-In: Subscribers are added to your email list after entering their email address on a signup form. This method is quick and easy but can result in a higher number of fake or mistyped email addresses.
• Double Opt-In: After signing up, subscribers receive a confirmation email with a link they must click to verify their subscription. This additional step ensures that only genuinely interested individuals join your list.

Benefits of Double Opt-In for Deliverability:

• Higher Quality List: Double opt-in verifies that email addresses are valid and belong to engaged users, reducing the likelihood of bounces and spam complaints.
• Improved Sender Reputation: By ensuring that your subscribers are genuinely interested, double opt-in helps maintain a positive sender reputation, leading to better inbox placement.
• Reduced Spam Complaints: Subscribers who go through the double opt-in process are less likely to mark your emails as spam, improving overall deliverability.

Setting Up Opt-In Methods in Klaviyo:

1. Creating a Signup Form:
   • Navigate to the “Signup Forms” section in Klaviyo.
   • Choose the type of form you want to create (e.g., pop-up, embedded).
   • Design your form to collect necessary information like email address and name.
2. Enabling Double Opt-In:
   • In the form settings, enable the double opt-in feature.
   • Customize the confirmation email that new subscribers will receive.
   • Ensure the confirmation link directs subscribers to a thank you page after they confirm their subscription.
3. Testing Your Form:
   • Test the signup form and confirmation process to ensure everything works correctly.
   • Make adjustments as needed based on the test results.

Many brands fail to implement proper opt-in methods because they prioritize quick list growth over quality. 

Relying on single opt-in can lead to a list filled with invalid or unengaged subscribers, harming deliverability and engagement rates.

Don’t let improper opt-in methods sabotage your email marketing efforts. 

Start using double opt-in to ensure a high-quality email list. 

With a proper opt-in method in place, you’re on your way to building a high-quality email list. 

Next, let’s explore how crafting engaging and relevant content can further improve your email deliverability and engagement rates.

Crafting Engaging and Relevant Content

Are your email open rates lower than you’d like? 

The issue might not be your subject line, but the content inside your emails. 

Crafting engaging and relevant content is key to keeping your subscribers interested and boosting your email marketing performance.

Why It Matters:

Content relevance and engagement are critical for maintaining your subscribers’ interest and encouraging them to take action. High-quality, engaging content not only improves open and click-through rates but also strengthens your relationship with your audience, leading to increased loyalty and sales.

Importance of Content Relevance and Engagement:

• Builds Trust: Relevant content shows that you understand your subscribers’ needs and interests, building trust and credibility.
• Increases Engagement: Engaging content encourages subscribers to open, read, and interact with your emails, driving higher engagement rates.
• Boosts Deliverability: Email service providers monitor engagement metrics. Higher engagement rates signal to these providers that your emails are valuable, improving your deliverability.

Tips for Creating Compelling Email Content:

• Know Your Audience: Understand your subscribers’ preferences, pain points, and interests to tailor your content accordingly.
• Craft Attention-Grabbing Subject Lines: Your subject line is the first thing subscribers see. Make it intriguing and relevant to encourage opens.
• Use Clear and Concise Language: Avoid jargon and fluff. Get straight to the point with clear, concise, and compelling language.
• Incorporate Visual Elements: Use images, GIFs, and videos to make your emails visually appealing and engaging.
• Include Strong Calls to Action (CTAs): Guide your subscribers on what to do next with clear and compelling CTAs.

Personalization Strategies to Boost Engagement:

• Segment Your Audience: Divide your email list into smaller segments based on demographics, behavior, or preferences to send more targeted content.
• Use Dynamic Content: Personalize emails with dynamic content that changes based on subscriber data, such as name, location, or past purchases.
• Send Behavior-Triggered Emails: Use automation to send emails based on subscriber behavior, such as browsing history, past purchases, or engagement with previous emails.
• Test and Optimize: Continuously test different elements of your emails (subject lines, content, CTAs) and optimize based on performance data.

Most brands fail to craft engaging and relevant content because they focus on generic, one-size-fits-all messages. 

This approach leads to low engagement and high unsubscribe rates as subscribers feel bombarded with irrelevant content.

Don’t let uninspired content drag down your email marketing efforts. 

Start crafting engaging and relevant emails today. 

Now that you know how to craft engaging and relevant content, let’s move on to monitoring key deliverability metrics to ensure your emails are reaching and resonating with your audience.

Monitoring Key Deliverability Metrics

Ever sent out an email campaign and wondered why it didn’t perform as expected? The answer lies in the metrics. Monitoring key deliverability metrics is crucial to understanding how well your emails are reaching and engaging your audience.

Why It Matters:

Tracking deliverability metrics allows you to gauge the effectiveness of your email campaigns. By understanding these metrics, you can make informed decisions to improve your email strategy, ensuring that your messages reach your audience and drive the desired actions.

Essential Metrics to Track:

• Open Rates: The percentage of recipients who open your email. This indicates how well your subject lines and sender name attract attention.
• Click-Through Rates (CTR): The percentage of recipients who click on links within your email. This measures the effectiveness of your content and CTAs.
• Bounce Rates: The percentage of emails that couldn’t be delivered. High bounce rates can harm your sender reputation.
• Unsubscribe Rates: The percentage of recipients who unsubscribe from your emails. This provides insight into how well your content meets subscriber expectations.
• Spam Complaint Rates: The percentage of recipients who mark your email as spam. High rates can severely damage your deliverability.

How to Analyze and Interpret These Metrics:

• Open Rates: A low open rate may suggest issues with your subject lines, sender name, or sending frequency. Experiment with different subject lines and sending times to see what works best.
• Click-Through Rates: A low CTR indicates that your content may not be compelling or relevant enough. Focus on creating engaging content and strong CTAs.
• Bounce Rates: High bounce rates require you to clean your email list and validate addresses. Distinguish between hard bounces (invalid addresses) and soft bounces (temporary issues).
• Unsubscribe Rates: High unsubscribe rates could mean your content isn’t resonating or you’re sending too frequently. Review your email content and sending schedule.
• Spam Complaint Rates: High spam complaints signal that your emails may be perceived as irrelevant or intrusive. Ensure you have proper permissions and deliver value with each email.

Tools for Monitoring Email Performance in Klaviyo:

• Klaviyo Analytics Dashboard: Provides a comprehensive overview of your email performance, including open rates, click-through rates, and more.
• Deliverability Reports: Klaviyo offers detailed deliverability reports that highlight issues affecting your email performance.
• Segment Analysis: Allows you to analyze performance metrics for different segments of your audience, helping you tailor your strategies.
• A/B Testing: Use Klaviyo’s A/B testing feature to experiment with different elements of your emails and identify what resonates best with your audience.

Many brands fail to monitor key deliverability metrics because they either overlook the importance of these metrics or don’t know how to interpret them. 

Without regular monitoring and analysis, brands miss opportunities to optimize their email campaigns and improve engagement.

Don’t let poor performance metrics hinder your email marketing success. 

Start tracking and analyzing your key deliverability metrics today. 

Now that you understand the importance of monitoring key deliverability metrics, let’s explore how segmentation can further enhance your Klaviyo email performance and drive better results.

Utilizing Segmentation for Targeted Campaigns

Are your email campaigns failing to connect with your audience? 

The solution might lie in segmentation. Utilizing email segmentation for targeted campaigns can drastically improve your engagement and conversion rates.

Why It Matters:

Email segmentation allows you to send tailored messages to specific groups within your audience, ensuring that your content is relevant and engaging. This personalized approach not only boosts engagement but also builds stronger relationships with your customers, leading to higher conversion rates and increased loyalty.

Benefits of Email Segmentation:

• Higher Engagement Rates: Segmented emails are more relevant to recipients, leading to higher open and click-through rates.
• Improved Customer Retention: By sending personalized content, you can keep your customers engaged and loyal to your brand.
• Better Conversion Rates: Targeted messages are more likely to resonate with recipients, leading to higher conversion rates.
• Enhanced Customer Experience: Personalization through segmentation improves the overall customer experience, making recipients feel valued and understood.

Effective Segmentation Strategies:

• Demographic Segmentation: Segment your audience based on demographic factors such as age, gender, location, and income.
• Behavioral Segmentation: Group subscribers based on their behavior, such as purchase history, website activity, and email engagement.
• Lifecycle Segmentation: Segment your audience based on their stage in the customer journey, from new subscribers to loyal customers.
• Interest-Based Segmentation: Use data on customer preferences and interests to create highly targeted segments.
• Engagement Level Segmentation: Differentiate between highly engaged subscribers and those who are less active to tailor your re-engagement efforts.

Examples of Segments to Create in Klaviyo:

• New Subscribers: Target new subscribers with a welcome series to introduce them to your brand and encourage their first purchase.
• Recent Purchasers: Send follow-up emails to recent purchasers with product recommendations and special offers to encourage repeat purchases.
• Lapsed Customers: Re-engage customers who haven’t made a purchase in a while with special discounts or personalized offers.
• High-Value Customers: Reward your most valuable customers with exclusive offers and early access to new products.
• Engaged Non-Buyers: Target subscribers who frequently open and click your emails but haven’t made a purchase with incentives to convert them into customers.

Many brands fail to utilize segmentation effectively because they rely on broad, one-size-fits-all email campaigns. 

This lack of personalization leads to low engagement and high unsubscribe rates, as subscribers receive irrelevant content that doesn’t address their specific needs or interests.

Don’t let generic email campaigns undermine your marketing efforts. 

Start utilizing segmentation to create targeted and personalized email campaigns. 

Now that you know the power of segmentation, let’s delve into setting up effective email flows to guide your customers through a personalized journey and maximize engagement.

Setting Up Effective Email Flows

Are your email campaigns failing to nurture leads and convert them into loyal customers? 

The key might be in your email flows. 

Setting up effective email flows can guide your subscribers through a personalized journey, increasing engagement and driving more sales.

Why It Matters:

Email flows are automated sequences that deliver targeted content to your subscribers based on their behaviors and interactions. These flows ensure that your audience receives the right message at the right time, leading to higher engagement, better customer retention, and increased revenue.

Overview of Important Email Flows:

• Welcome Series: Introduces new subscribers to your brand, sets expectations, and encourages their first purchase.
• Re-Engagement: Targets inactive subscribers to reignite their interest in your brand and encourage them to interact with your emails.
• Win-Back: Aims to bring back customers who haven’t made a purchase in a while with special offers or reminders of your value.
• Abandoned Cart: Reminds customers of items left in their shopping cart, encouraging them to complete their purchase.
• Post-Purchase: Engages customers after a purchase with thank you emails, product recommendations, and requests for reviews.

How to Set Up and Optimize These Flows in Klaviyo:

1. Welcome Series:
   • Setup: Create a series of emails to introduce your brand, share your story, and offer a discount on the first purchase.
   • Optimization: Monitor open and click-through rates to refine subject lines and content. Personalize emails based on subscriber data.
2. Re-Engagement:
   • Setup: Identify inactive subscribers and send a sequence of emails offering incentives or asking for feedback to re-engage them.
   • Optimization: Test different offers and messages to see what re-engages subscribers best. Adjust the timing and frequency of emails.
3. Win-Back:
   • Setup: Target customers who haven’t purchased in a specific timeframe with a series of emails offering discounts or showcasing new products.
   • Optimization: Segment win-back campaigns based on the length of inactivity and purchase history. Test different incentives and content.
4. Abandoned Cart:
   • Setup: Send a sequence of reminder emails to customers who have left items in their cart, highlighting the benefits of completing their purchase.
   • Optimization: Experiment with different timing intervals and messages. Include customer reviews and product images to increase appeal.
5. Post-Purchase:
   • Setup: Create emails thanking customers for their purchase, suggesting complementary products, and requesting reviews.
   • Optimization: Personalize emails based on purchase behavior. Test different follow-up sequences to see what drives repeat purchases.

Tips for Continuous Improvement of Email Flows:

• Regular Review: Periodically review your email flows to ensure they are up-to-date and aligned with your current marketing goals.
• A/B Testing: Continuously test different elements of your emails, such as subject lines, content, and CTAs, to optimize performance.
• Segment Analysis: Analyze the performance of email flows for different segments of your audience to identify opportunities for further personalization.
• Feedback Loop: Collect feedback from your subscribers to understand their preferences and pain points, and adjust your email flows accordingly.
• Automation Updates: Keep your automation settings in Klaviyo updated to ensure smooth and effective execution of email flows.

Many brands fail to set up and optimize effective email flows because they either overlook the importance of automation or fail to continuously review and refine their strategies. 

This leads to missed opportunities for engagement and conversion.

Don’t let ineffective email flows hinder your marketing success. 

Start setting up and optimizing your email flows today. 

With effective email flows in place, your email marketing strategy is set for success. 

Next, let’s explore the common pitfalls to avoid to ensure your deliverability remains high and your emails continue to perform well.

Avoiding Common Pitfalls

Are you frustrated with low open rates and high bounce rates? 

You might be falling into common email marketing pitfalls that harm your deliverability. 

Avoiding these mistakes is crucial for ensuring your emails reach your audience and drive the desired actions.

Why It Matters:

Email deliverability is the backbone of successful email marketing. Falling into common pitfalls can severely damage your sender reputation and reduce the effectiveness of your campaigns. By understanding and avoiding these mistakes, you can maintain high deliverability and achieve better engagement rates.

Common Mistakes That Harm Deliverability:

• Sending to Unverified Email Lists: Using outdated or unverified lists can result in high bounce rates and damage your sender reputation.
• Ignoring Engagement Metrics: Failing to monitor and act on engagement metrics can lead to sending emails to uninterested recipients, increasing spam complaints.
• Overloading with Emails: Bombarding subscribers with too many emails can lead to high unsubscribe rates and spam complaints.
• Neglecting List Cleaning: Not regularly cleaning your email list can result in sending to inactive or invalid addresses, harming deliverability.
• Using Misleading Subject Lines: Misleading or clickbait subject lines can cause recipients to mark your emails as spam.

How to Avoid These Pitfalls:

• Verify Email Lists: Always use verified and up-to-date email lists. Use tools like NeverBounce or ZeroBounce to validate email addresses before adding them to your list.
• Monitor Engagement Metrics: Regularly track open rates, click-through rates, and spam complaints. Use this data to segment your audience and tailor your email strategies.
• Balance Email Frequency: Find the right balance in your email frequency to avoid overwhelming your subscribers. Test different sending schedules to see what works best.
• Clean Your List Regularly: Schedule regular list cleaning sessions to remove inactive or invalid email addresses. This helps maintain a healthy list and improves deliverability.
• Craft Honest Subject Lines: Use clear and honest subject lines that accurately reflect the content of your emails. This builds trust and reduces the risk of being marked as spam.

Best Practices for Maintaining High Deliverability:

• Implement Double Opt-In: Use a double opt-in process to ensure that new subscribers genuinely want to receive your emails. This reduces the likelihood of spam complaints and improves list quality.
• Segment Your Audience: Divide your email list into smaller, targeted segments based on demographics, behavior, and engagement levels. This allows for more personalized and relevant content.
• Personalize Your Emails: Personalize your emails with dynamic content and tailored messaging. This increases engagement and reduces the chances of your emails being marked as spam.
• Engage with Inactive Subscribers: Use re-engagement campaigns to try and win back inactive subscribers. If they remain unengaged, consider removing them from your list.
• Test and Optimize: Continuously test different elements of your emails, such as subject lines, content, and CTAs. Use the results to optimize your email campaigns for better performance.

Many brands fail to avoid these pitfalls because they either lack awareness of these common mistakes or don’t have a proactive strategy in place to address them. 

This leads to poor deliverability and diminished email marketing effectiveness.

Don’t let common email marketing pitfalls sabotage your deliverability. 

Start implementing best practices to maintain high deliverability today. 

With an understanding of how to avoid common pitfalls, you’re well on your way to improving your email deliverability. 

Next, let’s explore how testing and optimizing your campaigns can further enhance your email marketing success.

Testing and Optimizing Campaigns

Ever wondered why some email campaigns perform better than others? 

The secret lies in continuous testing and optimization. 

Testing and optimizing your campaigns can help you identify what works best for your audience, leading to higher engagement and better results.

Why It Matters:

A/B testing and optimization are essential for refining your email marketing strategy. By experimenting with different elements of your emails, you can discover the most effective approaches to engage your audience and drive conversions. Continuous optimization ensures that your campaigns evolve with your audience’s preferences, maximizing their impact.

Importance of A/B Testing:

• Data-Driven Decisions: A/B testing provides concrete data on what resonates with your audience, enabling informed decisions rather than relying on guesswork.
• Improved Engagement: By testing different elements, such as subject lines, images, and CTAs, you can identify what drives higher open and click-through rates.
• Increased Conversions: Optimized emails that cater to your audience’s preferences are more likely to convert, boosting your overall campaign effectiveness.
• Reduced Risk: Testing allows you to experiment with new ideas on a smaller scale before rolling them out to your entire list, minimizing the risk of negative impact.

How to Conduct A/B Tests in Klaviyo:

1. Identify Variables to Test:
   • Subject Lines: Test different wording, lengths, and personalization techniques.
   • Content Layout: Experiment with various layouts, images, and text blocks.
   • CTAs: Try different call-to-action phrases, buttons, and placements.
   • Send Times: Test sending emails at different times and days to find the optimal schedule.
2. Set Up A/B Tests:
   • Navigate to the campaign you want to test in Klaviyo.
   • Select the A/B testing option and choose the variable you want to test.
   • Create different versions of your email with the variable changes.
   • Define your test group size and select the winning criteria (e.g., highest open rate or click-through rate).
3. Run the Test:
   • Send the test emails to your chosen test group.
   • Monitor the performance of each version using Klaviyo’s analytics tools.
   • Determine the winning version based on your predefined criteria.
4. Analyze Results:
   • Review the performance metrics to understand which version performed better and why.
   • Use insights from the test to make data-driven adjustments to your future campaigns.

Strategies for Optimizing Email Campaigns Based on Test Results:

• Refine Subject Lines: Use the winning subject lines to improve future campaigns. Look for patterns in what resonates with your audience (e.g., personalization, urgency).
• Enhance Content Layout: Apply the successful layout and design elements from your tests to make your emails more visually appealing and engaging.
• Optimize CTAs: Incorporate the most effective CTAs to drive higher click-through rates and conversions.
• Adjust Send Times: Use data on optimal send times to schedule your future campaigns for maximum impact.
• Continuous Testing: Regularly conduct A/B tests to keep your email strategy fresh and responsive to changing audience preferences.

Many brands fail to optimize their email campaigns because they either don’t conduct regular testing or don’t analyze the results effectively. 

This leads to stagnant strategies that fail to evolve with audience preferences, resulting in lower engagement and conversions.

Don’t let your email marketing efforts plateau. Start testing and optimizing your campaigns today to maximize their impact. 

Now What?

Improving your Klaviyo email deliverability is crucial for the success of your health and wellness e-commerce brand. 

By understanding the importance of maintaining a clean email list, using proper opt-in methods, and optimizing your email content, you can ensure your messages land in your customers’ primary inbox. 

This means better visibility for your products, higher engagement rates, and ultimately, more sales. 

Many brands fail because they overlook these essential steps, but you don’t have to be one of them.

Ready to take your email marketing to the next level? 

Book a free growth strategy session with us today and learn how our customized, data-driven North Star Strategy can help you achieve increased revenue and retention.

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