by Chris Pearson | Nov 23, 2023 | Email Marketing
Author: Chris Pearson, Partner & Email Marketing Specialist at 3BM Temporary success is easy to achieve, but building a brand with true longevity requires a different approach. Rather than pursuing unsustainable growth at any cost, the 0.01% of ecommerce...
by Chris Pearson | Nov 16, 2023 | Email Marketing
Author: Chris Pearson, Partner & Email Marketing Specialist at 3BM Have you ever heard of Ron Wayne, Co-Founer of Apple? No? This is probably why… He sold his 10% stake in Apple for $800 just 12 days after the company was founded. Source:...
by Chris Pearson | Nov 7, 2023 | Email Marketing
Author: Chris Pearson, Partner & Email Marketing Specialist at 3BM Retaining customers is crucial for any ecommerce brand’s long-term success. But many owners and fractional CMOs rely too heavily on surface-level metrics like repurchase rate and churn...
by Chris Pearson | Oct 31, 2023 | Email Marketing
Author: Chris Pearson, Partner & Email Marketing Specialist at 3BM When Black Friday and Cyber Monday (BFCM) roll around, it’s like the whole shopping world goes bananas. Every store and brand is out there, hustling hard to grab buyers’...
by Chris Pearson | Oct 24, 2023 | Email Marketing
by Chris Pearson | Oct 24, 2023 | The Email Muse I’m at my friend’s birthday dinner earlier this week, and the question came up… “So, Chris, how often do you think about the Roman Empire?” If y’all haven’t seen it, there’s a trend (at the time of this...
